After Completing This Course You Will Be Able To
Drive volume to a site by writing unique, keyword-rich content
Incorporate Search Engine Optimization (SEO) into your writing
Boost your brand credibility with thorough, complete sales copy
Write sales copy that is geared towards maximizing conversions
Get inside the mind of your buyer to write targeted, impactful content
Write compelling website brand content as part of an SEO strategy
Write killer product descriptions for any e-commerce store
Match a brand’s voice perfectly in your writing
About This Course
Whether you’re trying to sell and explain a revolutionary service or you want to stand out and convert more sales, unique sales copy is the key.
Descriptions and website content deliver three main benefits to a brand: volume, credibility and conversion. Learn how to write engaging content that will keep customers on a site for longer and create strong links with a product through a memorable shopping experience.
This course is filled with recommendations for the best free and paid tools as well as detailed writing exercises so you can practice what you learn in each chapter. You’ll cover everything from working with keywords, correct formatting and writing with a target audience in mind to building credibility with strong, authentic copy that resonates with your readers. Enroll today to start your writing journey!
What You Will Learn
Why sales copy is so valuable to a business and why copywriting is in high demand
How to select relevant keywords for your copy and avoid keyword-stuffing
How to overcome distrust by writing credible e-commerce copy
How to write powerful brand story, home, about and contact pages
How to create natural navigation for exploration on web pages
How to write for both skim readers and in-depth researchers
How to avoid common copywriting mistakes and what to do instead
How to maximize a unique selling point in any description
Why Learn With Carrie French?
Top-rated Fiverr Pro copywriter and specialist in website content, sales copy, and blog writing who has helped 10k+ businesses tell their stories and make an impact. Carrie has been interviewed by Forbes, Entrepreneur Magazine, and Side Hustle School about her success as a top-rated copywriter.
Who Is This Course For?
Copywriters looking for a practical and theory-based course
Bloggers who want to start writing optimized content
Content Marketers wanting to write powerful brand stories
E-commerce entrepreneurs wanting to construct compelling copy
Business owners wanting to connect authentically with audiences
Anyone wanting to start a professional career in e-commerce copywriting
All levels of experience
Access to Internet
Computer / Laptop / Mobile Device
What Is Included?
Immediate unlimited access to course materials
30-day money-back guarantee
Exercises and quizzes to help you put theory into practice
English Closed Captions
Suitable for mobile or desktop
A badge to showcase your expertise on your profile page upon completion